Hennessey + Ingalls; Ecommerce Redesign


The Project

Hennessey + Ingalls is a specialty arts book store in Downtown LA. 
The goals for this redesign were:
1. Create a more intuitive navigational experience.
2. Improve the current checkout flow. 

This case study is currently under construction.


The Homepage


The original

The redesign



Product List Page


The original

Product Listing.png

The Redesign

Product List.png


The Product Page


The Original

Product Page.png

The Redesign



The Shopping Cart


The original

Cart Page.png

the redesign



The Redesigned Checkout Experience

Checkout Video.gif